Dating back to tradition, superiority and extravagancy When one would go out on the street and conduct a survey asking people what they associate with Rolex, the first answers would surely be watches, luxury and expensive. But if you came across sports enthusiasts, their answers might include - among the ones mentioned above - other … Continue reading Why Rolex and Sponsoring make a long tradition
Product placement of watches in movies is not a new method, indeed watches companies began to use it in the 50’s. Today, with the evolution of the marketing, the appearance of watches in movies took a whole different dimension. Watches are not only wore anymore but placed wisely in the scenes or even directly presented … Continue reading Time on Screens
In the past 16 years, the watchmaking industry has gone through more challenging changes than the whole of the twentieth century. The introduction of quartz watches in 1970 was one of the few major improvements of the twentieth century and introduced cheap quartz timepieces. Since 2000, watchmaking brands have been focusing on mechanical timekeepers and … Continue reading The innovations of the fine watchmaking industry in the twenty-first century
Designed by Hyungsoo Kim and financed by the crowdfunding platform Kickstarter, the Bradley watch stands out for its design and mechanism. Originally conceived as a watch for blind people - thus entering a non competitive market - the original design enables a “valid user” to have a new kind of a relationship with its watch. … Continue reading A LUXURY WATCH FOR THE BLIND – WHEN INNOVATION MEETS FUNCTION (OR HOW TO EXPLOIT A NICHE MARKET)
When you think about innovation, What do you think about ? . About the new technology, about something new maybe? Yes but go further! Well about, the future..? The time?! Yes! Again and again “it’s all about time!” and even in watches companies became innovative! Companies from different areas have had … Continue reading Innovation with the Apple !
Our story will begin with the first mechanical clocks which were created in the XIVth century, of course, they were easily breakable, imprecise, and had really weak power sources but this was the beginning of watches and clocks. During the middle of the XVIIth century, Dutch and English navigators were discovering oceans with bigger ships, … Continue reading Innovation Through Time
Why innovation isn't what you first think to Rolex... When discussing analogue, digital and smart watches, one has to be aware that the different brands with their very unique traditions vary immensely in their attitude to innovation and development. Looking at today’s digitalization, one often associates innovation with the creation of new disruptive technology and … Continue reading There’s only a way – The Rolex way
After years looking for sophistication through writing instruments, Montblanc got into the luxury watch market in 1997, by launching its first handmade Meisterstück timekeeper at the International Fine Watchmaking Exhibition in Geneva. It was a real challenging project for the brand, which was known especially for its fountain pens. In 2008, while Montblanc unveiled its first … Continue reading Montblanc – a new brand on the fine watchmaking market
Omega is the kind of brand which has its story, a story which began more than a hundred and fifty years ago; in 1848 in La Chaux-de-Fonds, Switzerland, with a 23 years old man : Louis Brandt, and its brand, named after him. It had to wait, until 1879, for his two sons; Louis-Paul et César … Continue reading Omega: a Two Brothers’ Story.
Audemars Piguet ! Here is an incredible brand! Founded in 1875 by two childhood friends Jules-Louis Audemars and Edward-Auguste Piguet . The Audemars Piguet’s house is created in a first place thanks to Jean-Luis who decide to open a clock workshop in the family farm located in Le Brassus in Switzerland. He decided to appeal to … Continue reading Two Friend’s time