Why Rolex and Sponsoring make a long tradition

Dating back to tradition, superiority and extravagancy When one would go out on the street and conduct a survey asking people what they associate with Rolex, the first answers would surely be watches, luxury and expensive. But if you came across sports enthusiasts, their answers might include - among the ones mentioned above - other … Continue reading Why Rolex and Sponsoring make a long tradition

The innovations of the fine watchmaking industry in the twenty-first century

In the past 16 years, the watchmaking industry has gone through more challenging changes than the whole of the twentieth century. The introduction of quartz watches in 1970 was one of the few major improvements of the twentieth century and introduced cheap quartz timepieces. Since 2000, watchmaking brands have been focusing on mechanical timekeepers and … Continue reading The innovations of the fine watchmaking industry in the twenty-first century

A LUXURY WATCH FOR THE BLIND – WHEN INNOVATION MEETS FUNCTION (OR HOW TO EXPLOIT A NICHE MARKET)

Designed by Hyungsoo Kim and financed by the crowdfunding platform Kickstarter, the Bradley watch stands out for its design and mechanism. Originally conceived as a watch for blind people - thus entering a non competitive market - the original design enables a “valid user” to have a new kind of a relationship with its watch. … Continue reading A LUXURY WATCH FOR THE BLIND – WHEN INNOVATION MEETS FUNCTION (OR HOW TO EXPLOIT A NICHE MARKET)

There’s only a way – The Rolex way

Why innovation isn't what you first think to Rolex... When discussing analogue, digital and smart watches, one has to be aware that the different brands with their very unique traditions vary immensely in their attitude to innovation and development. Looking at today’s digitalization, one often associates innovation with the creation of new disruptive technology and … Continue reading There’s only a way – The Rolex way

Montblanc – a new brand on the fine watchmaking market

After years looking for sophistication through writing instruments, Montblanc got into the luxury watch market in 1997, by launching its first handmade Meisterstück timekeeper at the International Fine Watchmaking Exhibition in Geneva. It was a real challenging project for the brand, which was known especially for its fountain pens. In 2008, while Montblanc unveiled its first … Continue reading Montblanc – a new brand on the fine watchmaking market