Fine Watchmaking Industry and Sport Events: A story to tell

For one century, the fine watchmaking industry has been connected to sport events. For a few decades, partnerships have been multiplying intensively with the following sport disciplines: tennis, horse riding, motor and marine sports. It is no surprise, as the fine watchmaking brands and these disciplines share common values like elegance, accuracy, perfection and sophistication. … Continue reading Fine Watchmaking Industry and Sport Events: A story to tell

Building brand image through sponsorship: the “Breguet” Example.

Sponsorship is a powerful marketing tool not only to raise brand awareness but also to build the brand image. Breguet is a great example for that matter since the brand differentiated itself from its competitors through its sponsorship strategy. The majority of high end watches brands are endorsed by famous movie stars and athletes, the … Continue reading Building brand image through sponsorship: the “Breguet” Example.

Why Rolex and Sponsoring make a long tradition

Dating back to tradition, superiority and extravagancy When one would go out on the street and conduct a survey asking people what they associate with Rolex, the first answers would surely be watches, luxury and expensive. But if you came across sports enthusiasts, their answers might include - among the ones mentioned above - other … Continue reading Why Rolex and Sponsoring make a long tradition