Audemars Piguet benefits from a not insignificant help, the brand is often associated with personalities like Arnold Schwarzenegger and Jay-Z. Sponsoring is a commercial technic widely used by most companies. We also see this, in such sector as Haute couture and luxury in general (Christian Dior, Chanel and so on..) Audemars Piguet support the British … Continue reading Hey ! I am the Muse !
For one century, the fine watchmaking industry has been connected to sport events. For a few decades, partnerships have been multiplying intensively with the following sport disciplines: tennis, horse riding, motor and marine sports. It is no surprise, as the fine watchmaking brands and these disciplines share common values like elegance, accuracy, perfection and sophistication. … Continue reading Fine Watchmaking Industry and Sport Events: A story to tell
Sponsorship is a powerful marketing tool not only to raise brand awareness but also to build the brand image. Breguet is a great example for that matter since the brand differentiated itself from its competitors through its sponsorship strategy. The majority of high end watches brands are endorsed by famous movie stars and athletes, the … Continue reading Building brand image through sponsorship: the “Breguet” Example.
Dating back to tradition, superiority and extravagancy When one would go out on the street and conduct a survey asking people what they associate with Rolex, the first answers would surely be watches, luxury and expensive. But if you came across sports enthusiasts, their answers might include - among the ones mentioned above - other … Continue reading Why Rolex and Sponsoring make a long tradition
Product placement of watches in movies is not a new method, indeed watches companies began to use it in the 50’s. Today, with the evolution of the marketing, the appearance of watches in movies took a whole different dimension. Watches are not only wore anymore but placed wisely in the scenes or even directly presented … Continue reading Time on Screens