After several years of growth, sails of luxury watches began to slow down in 2012; the crisis happened. Mostly due to the anti-corruption law put in place in China preventing “business gifts” and added to the umbrella movement in 2014 which caused a disaffection of Hong Kong by the Chinese (a reduction of 23% according … Continue reading Evolution of the Watch Market.
Brand identity and brand image are important to every brand, but especially in the watch market where what brand represents is everything to the customer. Victoria represents, in the mind of the customer; luxury, success, class, and even a social status. Indeed, the image everybody has in mind when thinking to a Victoria watch is … Continue reading Victoria’s Brand Identity
Product placement of watches in movies is not a new method, indeed watches companies began to use it in the 50’s. Today, with the evolution of the marketing, the appearance of watches in movies took a whole different dimension. Watches are not only wore anymore but placed wisely in the scenes or even directly presented … Continue reading Time on Screens
Our story will begin with the first mechanical clocks which were created in the XIVth century, of course, they were easily breakable, imprecise, and had really weak power sources but this was the beginning of watches and clocks. During the middle of the XVIIth century, Dutch and English navigators were discovering oceans with bigger ships, … Continue reading Innovation Through Time
Omega is the kind of brand which has its story, a story which began more than a hundred and fifty years ago; in 1848 in La Chaux-de-Fonds, Switzerland, with a 23 years old man : Louis Brandt, and its brand, named after him. It had to wait, until 1879, for his two sons; Louis-Paul et César … Continue reading Omega: a Two Brothers’ Story.