VICTORIA’S COMMUNICATION STRATEGY (2/2) : SOCIAL MEDIA

Luxury brands are relative newcomers to social media, this media was considered irrelevant as it allegedly did not concern their target audience. It’s not the case anymore, all the major players in the luxury market are now present on these platforms and “Victoria” makes no exception. The development of our brand image and brand perception … Continue reading VICTORIA’S COMMUNICATION STRATEGY (2/2) : SOCIAL MEDIA

Building brand image through sponsorship: the “Breguet” Example.

Sponsorship is a powerful marketing tool not only to raise brand awareness but also to build the brand image. Breguet is a great example for that matter since the brand differentiated itself from its competitors through its sponsorship strategy. The majority of high end watches brands are endorsed by famous movie stars and athletes, the … Continue reading Building brand image through sponsorship: the “Breguet” Example.

A LUXURY WATCH FOR THE BLIND – WHEN INNOVATION MEETS FUNCTION (OR HOW TO EXPLOIT A NICHE MARKET)

Designed by Hyungsoo Kim and financed by the crowdfunding platform Kickstarter, the Bradley watch stands out for its design and mechanism. Originally conceived as a watch for blind people - thus entering a non competitive market - the original design enables a “valid user” to have a new kind of a relationship with its watch. … Continue reading A LUXURY WATCH FOR THE BLIND – WHEN INNOVATION MEETS FUNCTION (OR HOW TO EXPLOIT A NICHE MARKET)