VICTORIA’S COMMUNICATION STRATEGY (1/2) : SPONSORING AND PARTNERSHIP

As our British fine watchmaking brand for women promote a string of values including elegance, sophistication, boldness, pioneering spirit, open-mindedness, equity and generosity, it got deeply involved in defending women’s rights and supporting modern art. In 1990, the brand created the Victoria Foundation For Women which is leading two main projects. The Foundation is actually … Continue reading VICTORIA’S COMMUNICATION STRATEGY (1/2) : SPONSORING AND PARTNERSHIP

Fine Watchmaking Industry and Sport Events: A story to tell

For one century, the fine watchmaking industry has been connected to sport events. For a few decades, partnerships have been multiplying intensively with the following sport disciplines: tennis, horse riding, motor and marine sports. It is no surprise, as the fine watchmaking brands and these disciplines share common values like elegance, accuracy, perfection and sophistication. … Continue reading Fine Watchmaking Industry and Sport Events: A story to tell

The innovations of the fine watchmaking industry in the twenty-first century

In the past 16 years, the watchmaking industry has gone through more challenging changes than the whole of the twentieth century. The introduction of quartz watches in 1970 was one of the few major improvements of the twentieth century and introduced cheap quartz timepieces. Since 2000, watchmaking brands have been focusing on mechanical timekeepers and … Continue reading The innovations of the fine watchmaking industry in the twenty-first century

Montblanc – a new brand on the fine watchmaking market

After years looking for sophistication through writing instruments, Montblanc got into the luxury watch market in 1997, by launching its first handmade Meisterstück timekeeper at the International Fine Watchmaking Exhibition in Geneva. It was a real challenging project for the brand, which was known especially for its fountain pens. In 2008, while Montblanc unveiled its first … Continue reading Montblanc – a new brand on the fine watchmaking market