Market Positioning Analysis and the Positioning of Victoria (New Brand)

The watch industry today consists of around 30 big brands which really make a difference in worldwide sales. Interestingly, as in any industry there are several big groups which own the greatest brands there are. The Swiss family-lead Swatch-Group owns around 20 brands, among them Omega, Breguet and Tissot. Other big groups are the Richemont-Group, … Continue reading Market Positioning Analysis and the Positioning of Victoria (New Brand)

Why Rolex and Sponsoring make a long tradition

Dating back to tradition, superiority and extravagancy When one would go out on the street and conduct a survey asking people what they associate with Rolex, the first answers would surely be watches, luxury and expensive. But if you came across sports enthusiasts, their answers might include - among the ones mentioned above - other … Continue reading Why Rolex and Sponsoring make a long tradition

There’s only a way – The Rolex way

Why innovation isn't what you first think to Rolex... When discussing analogue, digital and smart watches, one has to be aware that the different brands with their very unique traditions vary immensely in their attitude to innovation and development. Looking at today’s digitalization, one often associates innovation with the creation of new disruptive technology and … Continue reading There’s only a way – The Rolex way