Victoria Bloomberg was born in Paris on the 17th of October 1891. Isaac Bloomberg, her father, originally from Poland was a professor at the University and Angel Sabah a stay at home mom from France. On the day of her 23rd birthday the young Victoria saw herself go into a war era. Sadly, her country … Continue reading Victoria’s History
The fine watchmaking industry was quite reluctant towards the rise in the NITC’s as the internet is the symbol of mass consumption, which is in contradiction with the common following value luxury watch brands are sharing: exclusivity, scarcity, and the protection of tradition. However, as today the web is considered as the main tool to … Continue reading A Seamless Brand Experience Online
After several years of growth, sails of luxury watches began to slow down in 2012; the crisis happened. Mostly due to the anti-corruption law put in place in China preventing “business gifts” and added to the umbrella movement in 2014 which caused a disaffection of Hong Kong by the Chinese (a reduction of 23% according … Continue reading Evolution of the Watch Market.
Brand identity and brand image are important to every brand, but especially in the watch market where what brand represents is everything to the customer. Victoria represents, in the mind of the customer; luxury, success, class, and even a social status. Indeed, the image everybody has in mind when thinking to a Victoria watch is … Continue reading Victoria’s Brand Identity
Luxury brands are relative newcomers to social media, this media was considered irrelevant as it allegedly did not concern their target audience. It’s not the case anymore, all the major players in the luxury market are now present on these platforms and “Victoria” makes no exception. The development of our brand image and brand perception … Continue reading VICTORIA’S COMMUNICATION STRATEGY (2/2) : SOCIAL MEDIA
As our British fine watchmaking brand for women promote a string of values including elegance, sophistication, boldness, pioneering spirit, open-mindedness, equity and generosity, it got deeply involved in defending women’s rights and supporting modern art. In 1990, the brand created the Victoria Foundation For Women which is leading two main projects. The Foundation is actually … Continue reading VICTORIA’S COMMUNICATION STRATEGY (1/2) : SPONSORING AND PARTNERSHIP
The watch industry today consists of around 30 big brands which really make a difference in worldwide sales. Interestingly, as in any industry there are several big groups which own the greatest brands there are. The Swiss family-lead Swatch-Group owns around 20 brands, among them Omega, Breguet and Tissot. Other big groups are the Richemont-Group, … Continue reading Market Positioning Analysis and the Positioning of Victoria (New Brand)
Audemars Piguet benefits from a not insignificant help, the brand is often associated with personalities like Arnold Schwarzenegger and Jay-Z. Sponsoring is a commercial technic widely used by most companies. We also see this, in such sector as Haute couture and luxury in general (Christian Dior, Chanel and so on..) Audemars Piguet support the British … Continue reading Hey ! I am the Muse !
For one century, the fine watchmaking industry has been connected to sport events. For a few decades, partnerships have been multiplying intensively with the following sport disciplines: tennis, horse riding, motor and marine sports. It is no surprise, as the fine watchmaking brands and these disciplines share common values like elegance, accuracy, perfection and sophistication. … Continue reading Fine Watchmaking Industry and Sport Events: A story to tell
Sponsorship is a powerful marketing tool not only to raise brand awareness but also to build the brand image. Breguet is a great example for that matter since the brand differentiated itself from its competitors through its sponsorship strategy. The majority of high end watches brands are endorsed by famous movie stars and athletes, the … Continue reading Building brand image through sponsorship: the “Breguet” Example.