With the authors of this blog being passionate about watches and sticklers for details, Watch Out Mr. will create an environment for people who cherish the art of watchmaking, their history, the great value of its greatest brands in the watch industry and a closer look into their communication strategies. This will both represent the fine art and discuss how technical watches will survive or change in order to adjust to today’s digital society. Watch Out Mr. will provide a general overview and present the history of the finest watches one can find, but than focus on great brands like Rolex, Omega and Audemars Piguet. In the following, the authors of this blog will discuss technology, marketing strategies including endorsement and sponsoring as well as innovation and future change in the industry.