VICTORIA’S COMMUNICATION STRATEGY (2/2) : SOCIAL MEDIA

Luxury brands are relative newcomers to social media, this media was considered irrelevant as it allegedly did not concern their target audience. It’s not the case anymore, all the major players in the luxury market are now present on these platforms and “Victoria” makes no exception. The development of our brand image and brand perception … Continue reading VICTORIA’S COMMUNICATION STRATEGY (2/2) : SOCIAL MEDIA

VICTORIA’S COMMUNICATION STRATEGY (1/2) : SPONSORING AND PARTNERSHIP

As our British fine watchmaking brand for women promote a string of values including elegance, sophistication, boldness, pioneering spirit, open-mindedness, equity and generosity, it got deeply involved in defending women’s rights and supporting modern art. In 1990, the brand created the Victoria Foundation For Women which is leading two main projects. The Foundation is actually … Continue reading VICTORIA’S COMMUNICATION STRATEGY (1/2) : SPONSORING AND PARTNERSHIP

Market Positioning Analysis and the Positioning of Victoria (New Brand)

The watch industry today consists of around 30 big brands which really make a difference in worldwide sales. Interestingly, as in any industry there are several big groups which own the greatest brands there are. The Swiss family-lead Swatch-Group owns around 20 brands, among them Omega, Breguet and Tissot. Other big groups are the Richemont-Group, … Continue reading Market Positioning Analysis and the Positioning of Victoria (New Brand)

Fine Watchmaking Industry and Sport Events: A story to tell

For one century, the fine watchmaking industry has been connected to sport events. For a few decades, partnerships have been multiplying intensively with the following sport disciplines: tennis, horse riding, motor and marine sports. It is no surprise, as the fine watchmaking brands and these disciplines share common values like elegance, accuracy, perfection and sophistication. … Continue reading Fine Watchmaking Industry and Sport Events: A story to tell

Building brand image through sponsorship: the “Breguet” Example.

Sponsorship is a powerful marketing tool not only to raise brand awareness but also to build the brand image. Breguet is a great example for that matter since the brand differentiated itself from its competitors through its sponsorship strategy. The majority of high end watches brands are endorsed by famous movie stars and athletes, the … Continue reading Building brand image through sponsorship: the “Breguet” Example.